Sid is a creative working with luxury, lifestyle, hospitality, architecture and start-up sectors. He visualises brand values and amplifies brand experiences.
 
 

hub by Premier Inn.

hub is a new generation of compact urban hotels in the heart of the city, featuring contemporary design and excellent connectivity. The brand was created to reflect this and rolled-out through branding, collateral, merchandise, uniforms and internal and external environments.

 
 
 

 

Hub-Story-HD-2-2.jpg

 

 

 

hub-by-premier-inn-covent-garden-room-2.jpg
 
 

 

 

 

Hub-Story-HD-2-10.jpg