Independent Design Studio

London

°C

C

2025

14:19:59

GMT

Sid is a kiwi designer living in London. He has passion for all things design and a healthy curiosity of the world.

kiwi noun.

kiwi noun.

1 . A delightfully confused fruit that looks like a fuzzy tennis ball had a midlife crisis and decided to become produce.
2. A New Zealander.

curiosity noun.

kiwi noun.

The irresistible mental itch that compels humans to poke at mysteries like a cat pawing at a closed door

Sid believes exceptional brands are born from exceptional storytelling. He works closely with with hotels, restaurants, developers, architects and start ups, to realise their vision and amplify their brand.


When he’s not designing you can find him collecting mid-century furniture, writing zombie scripts, watching Attenborough, slurping ramen, polishing off an Old Fashioned, listening to Nina Simone or dreaming.

Sid believes exceptional brands are born from exceptional storytelling. He works closely with with hotels, restaurants, developers, architects and start ups, to realise their vision and amplify their brand.


When he’s not designing you can find him collecting mid-century furniture, writing zombie scripts, watching Attenborough, slurping ramen, polishing off an Old Fashioned, listening to Nina Simone or dreaming.

Sid believes exceptional brands are born from exceptional storytelling. He works closely with with hotels, restaurants, developers, architects and start ups, to realise their vision and amplify their brand.


When he’s not designing you can find him collecting mid-century furniture, writing zombie scripts, watching Attenborough, slurping ramen, polishing off an Old Fashioned, listening to Nina Simone or dreaming.

Currently

Work
Designing the wayfinding experience within a new city


Design an app


Working


Reading
The minitry of upmots happiness

Sid works closely with clients in the hotel, restaurant, developer, architect and start up sectors.

He believes exceptional brands are born from exceptional storytelling and expertly narrated through thoughtful touchpoints.

When he’s not designing you can find him collecting mid-century furniture, writing zombie scripts, watching Attenborough, slurping ramen, polishing off an Old Fashioned, listening to Nina Simone or dreaming.

Selected Clients

M&C Saatchi

Ogilvy

W Communications

Talk Global

Hilton

IHG

Thompsons

Whitbread

JLL

Berkeley Group

Reef + Partners

WATG